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Pay-for-performance
programs or paid inclusion programs provide one of the best ways
to generate substantial profits online. In this internet
marketing strategy, customers pre-qualify themselves for your
Vancouver based business by
searching for a specific
product or service online. Individuals looking for
“mortgages in Vancouver,” for example, will notice
your web site under “sponsored listings” at the top of their
search engine listings. Since we know that customers tend to select
businesses online in a top to bottom manner, by paying for
performance your Vancouver based business increases its chances of being
selected – even over optimized
web sites.
While
there is a cost for participating in pay-for-performance based
Internet marketing programs, the cost of not participating may be
greater. Directing 100 more customers to your business web site,
your business has potential to close 100 more sales than usual.
Given profit ratios relative to costs, paid inclusion programs
often provide one of the best and fastest ways to generate
substantial profits online. Ignoring pay-for-performance
programs, your business may be out marketed by your
competition.
The
demographics for technology savvy Internet shoppers justify paid
inclusion programs.*
- Medium
annual income of $71,000 per annum with 21% earning above
$100,000.
- 50%
live in households supported by dual incomes.
- 82%
use a computer at work.
- There
are an estimated 15 million “fast forwards” or tech
savvy individuals online.
- 92%
of Canadians with household incomes of $75,000 or more have
Internet access.
Depending
on your industry, these data suggest that pay-for-performance
programs have strong profit potential. There are a number of
paid inclusion programs available for businesses of all sizes.
If you have any questions about these performance based
programs, please contact your Internet
marketing consultant.
Other
Vancouver Internet Marketing Services
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